Hi, If you work in aviation supply or MRO, chances are your day doesn’t start with strategy. It starts with survival. You open your inbox to 300, 400, sometimes 500+ emails. RFQs, newsletters, spam, vendor quotes, internal threads, forwarded PDFs. You scroll. You search. You download. You try to remember which buyer asked for which part yesterday. Some quotes go out on time. Some slip to tomorrow. Some never get answered at all. Not because your team doesn’t care. But because the “system”...

When a Simple Interview Turns Into a Reflection Moment Every once in a while, something small makes you pause - and reminds you how far things have come. A little while ago, I got an email from Shauli Zacks, content editor at SafetyDetectives, asking if I’d be open to a short interview about ERP.aero, how it started, what we’ve learned, and where aviation tech is heading. It wasn’t a big production. Just six thoughtful questions. But somewhere between the first draft and the final edit, it...

The Hidden Cost of Clarity TL;DR True clarity doesn’t come from control, it comes from architecture. The moment you stop chasing visibility through effort and start engineering it through systems, everything changes. You’ll see your inefficiencies, your blind spots, and your truth - but that’s the point. Because real clarity doesn’t confirm comfort. It creates alignment. The Illusion of Control In aviation, we like to believe control equals clarity. The more we see, the more we manage. But...