Hi, We just released a new episode of #SkyboundOps that goes beyond the usual “digital transformation” conversation. In this discussion, we sit down with Monica Badra, a leader who has lived transformation inside major aerospace organizations — not from a slide deck, but from the operational core. From delivering 30+ new products at Bombardier to leading multi-year profitability initiatives inside an MRO environment, this conversation is grounded in execution. We talk about the hard truth...

This conversation stayed with me Hi all, I wanted to personally share this episode with you because it’s one of those conversations that didn’t end when we hit stop. I sat down with Kelly Carlson for #Skybound Ops — founder of Extrinsic Aviation — and what struck me immediately wasn’t a bold claim or a polished narrative. It was how grounded the thinking was. Her path into aviation didn’t start in the obvious places. It started in accounting, operations, systems, and process — the unglamorous...

The Objection Was Never About Price Why discount requests are really tests of risk, credibility, and execution TL;DR Discount requests are rarely about saving money. They’re about testing whether the value, scope, and execution actually hold together under pressure. Cheap upfront pricing doesn’t reduce cost. It relocates it into training gaps, compliance exposure, rework, and future invoices. Strong pricing isn’t stubbornness. It’s ownership of outcomes. There’s a misunderstanding I see over...