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Practical insights for aviation suppliers, distributors, brokers, and manufacturers who refuse to settle for inefficiency. I believe in cutting through the noise—delivering real strategies to make things better. No fluff, no wasted time—just the knowledge, both business and personal, and tools to help you succeed. If you want my newsletter, drop your email below 👇 or feel free to look as much as you want.
The One Metric That Matters This Weekend Why stepping away from the dashboard is the best thing we can do for our business, our families, and ourselves. We spend 364 days a year focused on velocity. We track the metrics, we push for the deadlines, and we obsess over the next milestone. In the startup world, speed is often survival. But today, I’m hitting the pause button. Thanksgiving is a necessary reminder that the "who" matters so much more than the "what." To my team: Thank you for the...
When a Simple Interview Turns Into a Reflection Moment Every once in a while, something small makes you pause - and reminds you how far things have come. A little while ago, I got an email from Shauli Zacks, content editor at SafetyDetectives, asking if I’d be open to a short interview about ERP.aero, how it started, what we’ve learned, and where aviation tech is heading. It wasn’t a big production. Just six thoughtful questions. But somewhere between the first draft and the final edit, it...
The Hidden Cost of Clarity TL;DR True clarity doesn’t come from control, it comes from architecture. The moment you stop chasing visibility through effort and start engineering it through systems, everything changes. You’ll see your inefficiencies, your blind spots, and your truth - but that’s the point. Because real clarity doesn’t confirm comfort. It creates alignment. The Illusion of Control In aviation, we like to believe control equals clarity. The more we see, the more we manage. But...