MRO Americas — a quick note. Orlando Didn't disappoint!


We just got back from MRO Americas 2026, and before the week gets pulled into follow-ups, a quick note.

First—this one was fun.
Not just the show itself, but the people. Sitting down, hearing how teams are actually operating, and putting faces to conversations we’ve had over time. We walked away genuinely appreciative of how open everyone was.

Second—it was validating.
The more AI came up, the more one thing held true: without the right architecture underneath, it doesn’t deliver what people expect. That gap is real, and it came through clearly in conversation after conversation.

Third—it reminded us why we do this.
This industry doesn’t have room for “close enough.” The stakes are real, and the people carrying that responsibility every day are what make it work.

Fourth—it reinforced where the real friction still lives, and what we're doing about it.

  • RFQs coming in from everywhere but nowhere centralized.
  • Vendor quotes still being created and retyped manually.
  • Docusign integration to capture more than the intent.
  • Marketplaces like PartsBase, Inventory Locator Service, AeroXchange, and Locatory driving volume—but not flow.

These aren’t edge cases. They’re everyday realities—and exactly where better systems make the difference.

And finally—it reinforced something we’ve believed for a long time:
Shortcuts don’t create better systems. They create more steps, more workarounds, and more risk over time.

We left Orlando feeling both validated and grateful. Proud of what we’re building, but even more appreciative of the people we had the chance to meet.

Looking forward to continuing the conversations.

If we met, thank you and if any of this rings true, we'd love to pick up the conversation

2252 Hayes Street, Hollywood, FL 33020
​Unsubscribe · Preferences​

Ralph Merhi,

Practical insights for aviation suppliers, distributors, brokers, and manufacturers who refuse to settle for inefficiency. I believe in cutting through the noise—delivering real strategies to make things better. No fluff, no wasted time, just the knowledge, both business and personal, and tools to help you succeed. If you want my newsletter, drop your email below 👇 or feel free to look as much as you want.

Read more from Ralph Merhi,

Everybody Wants You to Quote Faster. Quote What? TL;DR Faster quoting needs reliable data. AI earns its place when the inventory, paperwork, and commitments behind the answer hold up. Fine. Bring the RFQ. Everybody wants to fix your quoting process. Everybody. Spend twenty minutes on LinkedIn and you’ll find enough companies promising more RFQs, faster answers, and agentic everything to make you wonder how aviation survived long enough for them to show up. I’ve spent about twenty years in...

Less id often more... Why the Best Enterprise AI Strategy Ends With Less AI The customer quotations below come from recorded aviation-industry conversations. They’ve been lightly cleaned for readability, and names and company identities are omitted. TL;DR The smartest AI strategy may leave you with less AI in production. Use agents to get a dirty process moving, observe their decisions, and turn repeated behavior into deterministic workflow. Keep AI where interpretation and judgment matter....

What We Found When We Followed One Revenue Workflow TL;DR Your next revenue opportunity may already be inside your ERP. The key is finding where disconnected habits, manual work, and underused capabilities are limiting the business. This article combines recurring patterns from real customer conversations. The quoted customer language is real, anonymized, and traceable to recorded calls.* Most companies look for additional revenue in familiar places. More leads. More salespeople. More...